Concept
To interpret the territory of production and its product, representing them through two stuff/materials produced in Portugal.
The space, naturally, assumes a hierach: bigger importance is given to the central zone, as a “light box”, and arround it all the “mini-stands” distribute themselves.The floor, representing the land and its artificial topography, moves delineating the zones of counter and the more reserver table areas.The spaces that remain between the rectangle of the stand and the movements, are characterized by a perforated floor that lightens smoothly and reinforce the drawing of the topography.
It's around a pure and lightened volume, that a sort of magma, a black and compact element, involves the “light box”, and let itself contaminate by its lightness and presence, in continuous movements, that define the counters, the exhibitors, the journeys that invite us to know all the different products.
While the “light box” (in translucent and white P.V.C., lightened in a homogeneous way) will have interest as an attractive element in a first impact, the compact element (made of black Viroc, lightened in a more contolled way in the counters, in a more directed way in the exhibitors and in a smoother way in the floor) will have a crucial role in the “accompaniment” of those who are visiting the stand.